Privacy Policy

Last updated: 1 March 2026

1. Introduction

DirectHome (“we”, “us”, or “our”) is committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA). This policy explains how we collect, use, disclose, and protect your information when you use our website (directhome.com.sg) or engage our services.

2. Information We Collect

We collect information that you voluntarily provide when you:

Submit a quote request or contact form
Contact us via WhatsApp, phone, or email
Engage us for a site assessment or project

This may include your name, phone number, email address, property address, property type, project requirements, and budget range.

3. How We Use Your Information

To respond to your enquiries and provide quotations
To arrange and conduct site assessments
To manage and deliver our services
To communicate project updates and schedules
To improve our website and services
To comply with legal obligations

4. Analytics and Cookies

We use Google Analytics and Microsoft Clarity to understand how visitors use our website. These services collect anonymised usage data including pages visited, time on site, and device information. No personally identifiable information is shared with these services. You may disable cookies in your browser settings.

5. Data Storage and Security

Your personal data is stored securely using industry-standard encryption. We use Supabase (hosted on AWS) for data storage, with access restricted to authorised personnel only. We retain your data for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

6. Disclosure to Third Parties

We do not sell or rent your personal data. We may share your information with trusted service partners (such as lift manufacturers or waterproofing contractors) solely for the purpose of delivering the services you have requested. All partners are bound by confidentiality obligations.

7. Your Rights

Under the PDPA, you have the right to access, correct, or withdraw consent for the use of your personal data. To exercise these rights, contact us at hello@directhome.com.sg. We will respond within 30 business days.

8. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

9. Contact Us

If you have questions about this privacy policy or our data practices, please contact us: