East Vue Pte Ltd (Jointly developed by Frasers Centrepoint Singapore, Sekisui House & Keong Hong Holdings)
Lorong Lew Lian, 534591 Singapore
99 Years Leasehold
10 May 2021
Inspired by the historical context of “Serangoon” which is thought to be derived from the ranggong bird, a species of stork which
abounded in the riverine swamps around Serangoon River or the Rangoon River, the development aims to capture the sense of nostalgia and lush shades of forest that is present on the existing site.
The architectural language is kept to pure forms, bridging between the landscape and the urban. The box and frame design languagee takes a humbler approach to complement the landscape, allowing the development to grow into a living forest. The riparian nature of the development immediately stands out among the urban neighborhood, recreating the experience of a sanctuary landscape in the heart of the Serangoon estate.
The project comprises 7 blocks of 12-strorey residential towers, with a total of 519 units (approx. 46,000 sqm GFA). The blocks are
purposefully arranged to maximize block-to-block spacing. The site planning concept aims to create spaciousness within an odd-shaped
site. In terms of the architectural design, the blocks are articulated by alternating frames and overlapping lines of varying depths, to
create intertwining envelopes of overhanging ledges. The façade is complemented by the vibrant blue-&-green landscape that melds
from a “forest walk” theme at the eastern end of the e-deck, with a more orderly and manicured design at the western end.